Sidabrinis Pakuotės · 2024
Love Hanshui Geriamojo vandens pakuotė
by Yanhui Zhang
- Sidabrinis apdovanojimas A' Design Award 2024 in Pakuotės
- CLIENT: Wuhan Pufine Creative Technology Co., Ltd.
- Estimated Number of Design Views: 33,881
- Verification code C45A9DC04F · Verify this award
Colors
About Love Hanshui Geriamojo vandens pakuotė
„Love Hanshui" – tai proginė išgryninto geriamojo vandens pakuočių serija, sukurta pažymint Uhano išrinkimą tarptautiniu šlapynių miestu. Keturi vietiniai gyvūnai – bepelekė jūrų kiaulė, mėlyngalvė antis, juodasis gandras ir Dovydo elnias – simbolizuoja keturis metų laikus. Tradicinė kinų tapyba tušu jungia gyvūnus su vietiniais šlapynių peizažais. Balta butelio etiketė gaminama termosusitraukiančiu procesu ir spausdinama panaudojant papildomas spalvas. Kiekvienas butelis yra 60 milimetrų pločio ir 220 milimetrų aukščio. Etiketėje esantis kodas atveria trimatį vaizdą.
About the Sidabrinis apdovanojimas A' Design Award
Love Hanshui Geriamojo vandens pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Love Hanshui Geriamojo vandens pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Love Hanshui Geriamojo vandens pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
- Dimensions & Packaging
- Bottle diameter 60mm, height 220mm
- Tags
- bottle label
- Production Technology
- The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
- Design Challenge
- It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
- Research
- As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
- Inspiration
- Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
