Travel Buddy Naršyklės žaidimas by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Geležinis apdovanojimas A' Design Award in Reklamos, rinkodaros ir komunikacijos dizainas Competition Category.
GeležinisReklama· 2024
Travel Buddy Naršyklės žaidimas
Client: Holidayextras.de
Geležinis apdovanojimas A' Design Award Winner in Reklama Category
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The Design
About Travel Buddy Naršyklės žaidimas
„Travel Buddy" yra interaktyvus nuotykis, žaismingai pristatantis „Holiday Extras" produktus. Paralaksinis žaidimo pasaulis sukuria virtualią kelionės patirtį, kai žaidėjai naršo. Kelionės palydovo vaidmenyje žaidėjai padeda porai planuoti atostogas, siūlydami patarimus sėkmingai kelionei. Patarimai veda į humoristinį kelionių tipo testą, atskleidžiantį asmens elgesį atostogų metu. Tyrinėdami produktų asortimentą, žaidėjai kartu įgyja įžvalgų apie savo kelionių pageidavimus.
The Recognition
About the Geležinis apdovanojimas A' Design Award
Travel Buddy Naršyklės žaidimas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Travel Buddy Naršyklės žaidimas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Travel Buddy Naršyklės žaidimas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Dimensions & Packaging
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Tags
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
- Production Technology
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Design Challenge
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Inspiration
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Project Duration
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Operation Flow
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel
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