Wudang Mountain Vizualinė tapatybė, Iliustracija by Yao Wu is a highly esteemed winner of the very prestigious 2024 Bronzinis apdovanojimas A' Design Award in Kultūros paveldo ir kultūros pramonės dizainas Competition Category.
BronzinisKultūros paveldas· 2024
Wudang Mountain Vizualinė tapatybė, Iliustracija
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Bronzinis apdovanojimas A' Design Award Winner in Kultūros paveldas Category
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The Design
About Wudang Mountain Vizualinė tapatybė, Iliustracija
„Wudang Mountain“ – tai vizualinės tapatybės ir iliustracijos projektas, sukurtas Wudango kalno, esančio Kinijos UNESCO pasaulio paveldo sąraše, objektui. Projektą sudaro trys iliustracijos, trys logotipų dizainai, pakuotė, raštai, paremti Wudango mitologija ir vietiniais gyvūnais, bei firminės parduotuvės interjero dizainas. Pagrindiniame logotipe naudojama sudėtinga forma, atspindinti vietos istoriją ir iškilmingumą, o komercinis subprekės ženklas pasižymi švariomis linijomis. Pakuotės dėžutės matmenys – 18 x 18 centimetrų, joje derinamas reljefinis spaudimas, karštasis štampavimas ir ultravioletinė danga, todėl detales galima ir pamatyti, ir pajusti.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Wudang Mountain Vizualinė tapatybė, Iliustracija laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Wudang Mountain Vizualinė tapatybė, Iliustracija bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Wudang Mountain Vizualinė tapatybė, Iliustracija puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Dimensions & Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Tags
- Illustration, Wudang, Visual design, Cultural heritage design,
- Production Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Design Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspiration
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Project Duration
- The project started in Beijing in July 2023 and ended in December 2023
- Operation Flow
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Team Members
- Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue
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