The Ancient Mexicans Parodos identitetas – autorius Eduardo Guizar Vukovich

Darbas The Ancient Mexicans Parodos identitetas, kurio autorius Eduardo Guizar Vukovich, yra itin vertinamas prestižinio 2024 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Kultūros paveldo ir kultūros pramonės dizainas.

SidabrinisKultūros paveldas· 2024

The Ancient Mexicans Parodos identitetas

Dizaineris: Eduardo Guizar Vukovich

Klientas: Universidad de Monterrey

Kategorijos Kultūros paveldas laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Apie The Ancient Mexicans Parodos identitetas

„Senovės meksikiečiai“ – tai grafinis identitetas, sukurtas nuolatinei Meksikos ikiispaniškųjų kultūrų parodai Šiaurės rytų muziejuje Monterėjuje, Meksikoje. Identitetas grindžiamas žvaigždynų koncepcija. Ant atrinktų parodos eksponatų atvaizdų buvo uždėtas taškų tinklelis, o kvadratai ir jų variacijos panaudoti kuriant piktogramas kiekvienai kultūrai ir temai. Piktogramos atspindimos ir kartojamos, sudarydamos raštus, kurie veikia kaip moduliai ir prisitaiko prie kiekvieno pritaikymo. Informacijos dizainas parodoje palaiko lankytojų patirtį.

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Apie Sidabrinis apdovanojimas A' Design Award

The Ancient Mexicans Parodos identitetas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad The Ancient Mexicans Parodos identitetas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. The Ancient Mexicans Parodos identitetas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

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Unikalios savybės: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Matmenys ir pakuotė: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Žymos: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Gamybos technologija: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Dizaino iššūkis: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Tyrimas: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Įkvėpimas: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Projekto trukmė: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Veikimo eiga: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Komandos nariai: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez