Cats in a Box Komunikacijos dizainas by Daniel da Hora

Cats in a Box Komunikacijos dizainas by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Geležinis apdovanojimas A' Design Award in Reklamos, rinkodaros ir komunikacijos dizainas Competition Category.

GeležinisReklama· 2024

Cats in a Box Komunikacijos dizainas

by Daniel da Hora

Client: Adote Um Gatinho

Geležinis apdovanojimas A' Design Award Winner in Reklama Category

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Colors

The Design

About Cats in a Box Komunikacijos dizainas

Dizaino komandos kampanija išradingai sujungė drąsias iliustracijas su žvalia atmosfera, siekdama paneigti COVID-19 mitus ir skatinti kačių įvaikinimą. Pagrįsta tyrimais, ji atskleidė klaidingus įsitikinimus, vedančius prie efektyvių pranešimų ir produktų linijos sukūrimo. Per energingą rinkodaros požiūrį ir sėkmingą labdaros mugę, kampanija ne tik surinko lėšas, bet ir metė iššūkį visuomenės įsitikinimams, skatindama informuotesnę ir užjauciančią bendruomenę.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Cats in a Box Komunikacijos dizainas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Cats in a Box Komunikacijos dizainas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Cats in a Box Komunikacijos dizainas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.