Elogio de la Sombra de Buenos Aires Parodos dizainas, vizualinis identitetas – autorius Acorde & Co.

Darbas Elogio de la Sombra de Buenos Aires Parodos dizainas, vizualinis identitetas, kurio autorius Acorde & Co., yra itin vertinamas prestižinio 2026 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Kultūros paveldo ir kultūros pramonės dizainas.

BronzinisKultūros paveldas· 2026

Elogio de la Sombra de Buenos Aires Parodos dizainas, vizualinis identitetas

Dizaineris: Acorde & Co.

Klientas: Acorde & Co.

Kategorijos Kultūros paveldas laimėtojas – Bronzinis apdovanojimas A' Design Award

5,954

Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #182560

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Elogio de la Sombra de Buenos Aires Parodos dizainas, vizualinis identitetas

„Elogio de la Sombra de Buenos Aires“ – tai konkrečiai vietai pritaikyta paroda ir vizualinis identitetas, sukurti Borgeso kultūros centrui (Centro Cultural Borges). Parodoje pristatoma dvylika miniatiūrinių Buenos Airių centro kasdienio gyvenimo scenų, įkvėptų Jorge Luiso Borgeso eilėraščio. Popierinės iškarpos patalpintos mikroperforuotose cilindrinėse kapsulėse, kurios jas apšviečia ir projektuoja jų šešėlius. Instaliacija užima penkias parduotuvių vitrinas. Kaligrafiniai simboliai iš institucijos archyvo buvo suskaitmeninti pavadinimams, etiketėms ir spausdintinei medžiagai. Interaktyvi mikrosvetainė pasiekiama per kodą, esantį ant vitrinų.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Elogio de la Sombra de Buenos Aires Parodos dizainas, vizualinis identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Elogio de la Sombra de Buenos Aires Parodos dizainas, vizualinis identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Elogio de la Sombra de Buenos Aires Parodos dizainas, vizualinis identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Matmenys ir pakuotė: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Žymos: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Gamybos technologija: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Dizaino iššūkis: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Tyrimas: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Įkvėpimas: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Projekto trukmė: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Veikimo eiga: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Patentai: Copyrights belong to Acorde & Co., 2026
Komandos nariai: Acorde & Co.
Nuotraukų autoriai: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.