Sheikh El Burger Logotipo Prekės Ženklas by Moataz Mohamed

Sheikh El Burger Logotipo Prekės Ženklas by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 Bronzinis apdovanojimas A' Design Award in Reklamos, rinkodaros ir komunikacijos dizainas Competition Category.

BronzinisReklama· 2019

Sheikh El Burger Logotipo Prekės Ženklas

by Moataz Mohamed

Client: Moataz Mohamed

Bronzinis apdovanojimas A' Design Award Winner in Reklama Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Logotipo Prekės Ženklas

Arabų kultūroje žodis „šeichas“ apibūdina aukščiausią reitingą, kurį galima už jų dėkingumą, teisingumą, nuolankumą ir teigiamą vadovavimą. Taip mes pozicionavome savo prekės ženklą: slengas, su kuriuo mūsų tikslas galėjo būti susijęs ir tiesiogine prasme pasakyti kasdieniame jų bendravime. Slengas reiškia kokybę, paveldą ir lyderystę rinkoje.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Sheikh El Burger Logotipo Prekės Ženklas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Sheikh El Burger Logotipo Prekės Ženklas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Sheikh El Burger Logotipo Prekės Ženklas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.