Wild Cook Advertising Plakatas by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Plakatas by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Geležinis apdovanojimas A' Design Award in Reklamos, rinkodaros ir komunikacijos dizainas Competition Category.

GeležinisReklama· 2020

Wild Cook Advertising Plakatas

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Geležinis apdovanojimas A' Design Award Winner in Reklama Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Plakatas

Reklama yra viena iš svarbiausių produkto pristatymo dalių. Kad galėtų pateikti dizainą, dizaineriai turėtų suprasti pagrindinius dizaino aspektus ir, norėdami jį pateikti meniniu būdu, turi sutelkti dėmesį į svarbiausias jo savybes. Pateiktas dizainas yra produkto, kuriame skirtingos rūkymo kvapai nuo sklandaus natūralių medžiagų deginimo iki maisto, todėl dizaineriai reikalavo parodyti natūralių medžiagų deginimą ir iš jų sklindančius dūmus. Dizainerių tikslas buvo skatinti jų smalsumą reklamai.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Wild Cook Advertising Plakatas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Wild Cook Advertising Plakatas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Wild Cook Advertising Plakatas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad