Problue Annual Posters Plakāts by JBBC Branding Consultancy

Problue Annual Posters Plakāts by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Fotogrāfijas un fotomanipulācijas dizains Competition Category.

SudrabaFotogrāfija· 2020

Problue Annual Posters Plakāts

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Sudraba balva A' Design Award Winner in Fotogrāfija Category

31,450
Verified Award Winner
Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Plakāts

Problue Annual Posters ir sērija drukātu plakātu, kas radīti niršanas zīmolam. Katrs plakāts attēlo vienu modeli, kas vienlaikus ģērbts gan stilīgā pilsētas apģērbā, gan niršanas tērpā, tādējādi padarot redzamu pāreju starp ikdienas dzīvi un niršanu. Kungam ir izmantota pelēkzila krāsa, lai piešķirtu eleganci, savukārt dāmai izmantota sarkanā. Kamuflāžas pleznas norāda uz pilsētas dzīves kustību. Kontrasti ir izveidoti mērķtiecīgi, piemēram, ātrs un nekustīgs, ikdienas apģērbs un niršanas tērps, gluds un ass. Katra plakāta izmērs ir 420 x 594 milimetri.

The Recognition

About the Sudraba balva A' Design Award

Problue Annual Posters Plakāts ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Problue Annual Posters Plakāts būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Problue Annual Posters Plakāts ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd