Ugly Monster Saldējuma iepakojums by JBBC Branding Consultancy

Ugly Monster Saldējuma iepakojums by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2020

Ugly Monster Saldējuma iepakojums

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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Colors

The Design

About Ugly Monster Saldējuma iepakojums

Neglītais Briesmonis ir iepakojums saldētam saldējuma produktam, kas ražots Taivānā. Dizains attēlo zaļu tēlu ar nelīdzenu virsmu, kura iedvesmas avots ir gvajaves auglis, kas aug Jančao pilsētiņā. Fluorescējoši zaļā krāsa piešķir tēlam pozitīvu un dzīvīgu izskatu. Ķermenim un kājām ir nesamērīgas proporcijas, un tēlam nav roku, tāpēc forma izskatās jautra. Iepakojuma izmēri ir 70 mm platumā, 195 mm garumā un 20 mm augstumā. Mērķis ir popularizēt produktu un pievērst uzmanību mazajai pilsētiņai un tās zemniekiem.

The Recognition

About the Bronzas balva A' Design Award

Ugly Monster Saldējuma iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Ugly Monster Saldējuma iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Ugly Monster Saldējuma iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.