Daikure Brand Identity Plakāts by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

BronzasReklāma· 2020

Daikure Brand Identity Plakāts

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Bronzas balva A' Design Award Winner in Reklāma Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Plakāts

Daikure zīmola identitāte ir plakātu sērija, kas izveidota Japānas smagās rūpniecības ražošanas uzņēmumam. Modeļu lomās iejūtas uzņēmuma reālie darbinieki. Skaidrs un stingrs skatiens pauž koncentrēšanos un amatniecības prasmi. Modeļu poza izsaka drosmi un pārliecību savā profesijā. Sejas izteiksmes liecina par ilggadēju pieredzi un uzticamību. Kontrasts starp spilgtu gaismu un tumši zilu krāsu atbalsta zīmola vērtības – profesionalitāti, uzmanību detaļām un amatniecības prasmi. Attēli ir veidoti tā, lai izstarotu spēcīgu un stabilu enerģiju.

The Recognition

About the Bronzas balva A' Design Award

Daikure Brand Identity Plakāts ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Daikure Brand Identity Plakāts būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Daikure Brand Identity Plakāts lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd