UltiSante Brand Identity Zīmola identitāte by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2020

UltiSante Brand Identity Zīmola identitāte

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Bronzas balva A' Design Award Winner in Grafika Category

12,318

Verified Award Winner

Verify Award Status for #101047

View at A' Design Award Press Release Award Badge

Colors

The Design

About UltiSante Brand Identity Zīmola identitāte

UltiSante ir zīmola identitāte, kas izveidota veselības produktam, kura pamatā ir ilgtermiņa klīniskie pētījumi. Identitāte apvieno zinātnisku inovāciju ar cilvēcīgu rūpību. Zaļā krāsa tiek kombinēta ar dziļi pelēku, lai izteiktu inovāciju un dzīvības gaismu. Zaļais tonis parādās no dziļi pelēkā apvalka iekšpuses, atklājot produkta galveno sastāvdaļu. Zelta detaļas piešķir prestižas noskaņas sajūtu, savukārt krāsu pāreja izsaka nepārtrauktu ceļu uz labāku veselību. Identitāte ir pielietota aploksnei, gaismeklim, sienai un katalogam.

The Recognition

About the Bronzas balva A' Design Award

UltiSante Brand Identity Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka UltiSante Brand Identity Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. UltiSante Brand Identity Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
Dimensions & Packaging: Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm
Tags: Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
Production Technology: At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
Design Challenge: Balance among feelings of human care, the nature and innovation
Inspiration: "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
Project Duration: The project started in May 2019 and finished in Oct 2019 in Taiwan.
Operation Flow: The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Director: Jiunguo Yu
Designer: Huiyu Zhuang
Image Credits: Jblossom Branding Consultancy Co., Ltd