Lei Shing Hong Forest Food Court Sienu māksla un identitāte by Jansword Zhu

Lei Shing Hong Forest Food Court Sienu māksla un identitāte by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2020

Lei Shing Hong Forest Food Court Sienu māksla un identitāte

by Jansword Zhu

Client: Jansword zhu

Sudraba balva A' Design Award Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Sienu māksla un identitāte

Forest Food Court ir ēdināšanas zona, kas atrodas biroju ēkā Pekinā, kuru projektējis slavenais japāņu arhitekts Kengo Kuma. Arhitektūras pamatkoncepcija ir "Mežs pilsētā". Brendings un monumentālā 6m×150m sienu māksla radās no šīs koncepcijas. Patīkama grafika un brīvie vilkieni rada atslābinošu, organisku, tomēr urbānu plūsmu caur stingro biroju ēku. Daļēji abstraktā ilustrācija līdzsvaro biroja atmosfēru un izvairās no pārlieku bērnišķīga vai mīļa izskata.

The Recognition

About the Sudraba balva A' Design Award

Lei Shing Hong Forest Food Court Sienu māksla un identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Lei Shing Hong Forest Food Court Sienu māksla un identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Lei Shing Hong Forest Food Court Sienu māksla un identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu