Winter Navel Oranžais Iepakojums by Chao Xu

Winter Navel Oranžais Iepakojums by Chao Xu is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2020

Winter Navel Oranžais Iepakojums

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel Oranžais Iepakojums

Dizains ir reklamēt apelsīnu, ko sauc par ziemas jūras spēku un kas ražots no bioloģiskās saimniecības. Komplektā ietilpst divu izmēru kartona kastes, informācijas karte, aploksne apelsīna miziņai. Ziemas jūras spēku var izvēlēties tikai pēc kristībām četros gadalaikos. noformējuma uzdevums ir ilustrēt oranžā koka iegarenas izaugsmes rutīnas un atšķirīgās formas nozīmi četros gadalaikos uz iepakojuma. Projektēšanas komanda nāca klajā ar zīmējumu, kuru iedvesmoja stāsts par domkratu un pupiņu mašīnu. Uzsver priekšstatu par harmoniju starp dabu un cilvēci.

The Recognition

About the Bronzas balva A' Design Award

Winter Navel Oranžais Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Winter Navel Oranžais Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Winter Navel Oranžais Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu