Huade Pilsētas Vizuālā Identitāte by Fu Yong

Huade Pilsētas Vizuālā Identitāte by Fu Yong is a highly esteemed winner of the very prestigious 2020 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2020

Huade Pilsētas Vizuālā Identitāte

by Fu Yong

Client: Huade

Dzelzs balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Pilsētas Vizuālā Identitāte

Huade kādreiz bija nozīmīga militārā bāze Ķīnas ziemeļu robežu aizstāvēšanai. Pamesti militārie objekti var attīstīt militāro pieredzi un tūrismu, kā arī veicināt pilsētas ekonomisko attīstību. Dizains ir iedvesmots no pogas, pauzes un starta simboli pogā nozīmē, ka tiek pārtraukts aizņemts darbs un sākas Huade ceļojums. Pauzes un starta simbola un pentagrammas kombinācija ir angļu valodas Abb. Huade HD. Piecu asu zvaigzne ir daļa no armijas karoga un epaulet. Huade vienmēr atcerēsies un veltīs cieņu varoņiem, kuri kara laikā aizstāvēja valsti.

The Recognition

About the Dzelzs balva A' Design Award

Huade Pilsētas Vizuālā Identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Huade Pilsētas Vizuālā Identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Huade Pilsētas Vizuālā Identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.