Fil Zīmola identitāte by Young Huale is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2020

Fil Zīmola identitāte

by Young Huale

Client: By-Enjoy

Sudraba balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Fil Zīmola identitāte

FIL ir zīmola identitātes sistēma, kas radīta veikalam, kurš pārdod dizaineru kolekcijas un citus dizaina priekšmetus. Nosaukums FIL franču valodā nozīmē līnija. Nepārtraukta līnija stiepjas cauri trīs burtu vidum, tāpēc zīmola pamatideja kļūst tieša un skaidri redzama. Līniju var pagarināt vai saīsināt, kas ļauj logo izmantot dažādos garumos un pozīcijās, saglabājot vienotu tēlu. Identitāte tiek pielietota veikala izkārtnēm, vizītkartēm, iepakojumam, kancelejas precēm, vārda kartītēm, somām un papīra izstrādājumiem.

The Recognition

About the Sudraba balva A' Design Award

Fil Zīmola identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Fil Zīmola identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Fil Zīmola identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai