BlackDrop Zīmola Identitāte by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2020

BlackDrop Zīmola Identitāte

by Aleks Brand

Client: Aleks Brand

Sudraba balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Zīmola Identitāte

Šis ir personāls zīmola stratēģijas un identitātes projekts. BlackDrop ir veikalu un zīmolu ķēde, kas pārdod un izplata kafiju. BlackDrop ir personīgs projekts, kas sākotnēji tika izstrādāts, lai noteiktu toni un radošo virzienu personiskai ārštata radošajai uzņēmējdarbībai. Šī zīmola identitāte ir izveidota, lai pozicionētu Aleksu kā uzticamu zīmolu konsultantu starta kopienā. BlackDrop apzīmē slidenu, mūsdienīgu, caurspīdīgu sākuma zīmolu, kura mērķis ir kļūt par mūžīgu, atpazīstamu un nozares vadošo zīmolu.

The Recognition

About the Sudraba balva A' Design Award

BlackDrop Zīmola Identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka BlackDrop Zīmola Identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. BlackDrop Zīmola Identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand