Darbs Preludes Jaukto mediju animācija, kura autors ir Matthew Rankin, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Filmu, video un animācijas dizains.
DzelzsFilma· 2020
Preludes Jaukto mediju animācija
Autors: Matthew Rankin
Klients: Matthew Rankin
Dzelzs balva A' Design Award ieguvējs kategorijā Filma
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Par Preludes Jaukto mediju animācija
Preludes ir īsa jaukto mediju animācija, kas balstīta uz T.S. Eliota tāda paša nosaukuma dzejoli. Filma ilgst vienu minūti un astoņas sekundes un savieno Eliota tēlainību ar oriģinālu mūzikas kompozīciju. Skati ir savienoti pēc tēmas un skaņas, nevis pēc vienota vizuālā stila. Darbs apvieno 2D un 3D animāciju, modelēts programmā Cinema 4D, renderēts ar Redshift un kompozicionēts programmā After Effects. Skati no putna lidojuma pāriet uz ielas līmeni, kur figūras pāriet viena otrai garām aiz ekrāniem. Animācija atspoguļo mūsdienu dzīvi caur senāku tekstu.
Atzinība
Par Dzelzs balva A' Design Award
Preludes Jaukto mediju animācija ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Preludes Jaukto mediju animācija būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Preludes Jaukto mediju animācija tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.
Aiz dizaina
Preses materiāli
Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.
- Unikālās īpašības
- Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
- Izmēri un iepakojums
- Duration: 1-minute, 08-seconds
- Birkas
- poetry, animation, motion graphics, 2D, 3D, after effects
- Ražošanas tehnoloģija
- Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
- Dizaina izaicinājums
- The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
- Pētījums
- For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
- Iedvesma
- Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
- Projekta ilgums
- The project was started 20 December 2019 in New York City and completed in February 2020.
- Darbības plūsma
- I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
- Komandas dalībnieki
- Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae
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