Wolffstrunk Primārā funkcija: Korporatīvā identitāte by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
SudrabaGrafika· 2021
Wolffstrunk Primārā funkcija: Korporatīvā identitāte
Client: Gerhard Wolff – Wolffstrunk
Sudraba balva A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Primārā funkcija: Korporatīvā identitāte
Wolffstrunk ir korporatīvā identitāte, kas radīta augļu šņabja un augļu liķieru zīmolam, ko ražo privātā spirta dedzinātavā. Vizuālo identitāti raksturo grafiska vienkāršošana un precizitāte. Vienkāršota vilka figūra kalpo par korporatīvā dizaina sistēmas dizaina zīmi, un figūrai ir pievienota stilizēta piliena forma. Kustīga galva piešķir zīmei humoristisku raksturu un ļauj veidot dinamiskus izkārtojumus. Sistēma ietver saliktu zīmi, biznesa dokumentus, pudeļu etiķetes, plakātus, pastkartes, zīmola grāmatu un īsu tīmekļa vietnes animāciju.
The Recognition
About the Sudraba balva A' Design Award
Wolffstrunk Primārā funkcija: Korporatīvā identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Wolffstrunk Primārā funkcija: Korporatīvā identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Wolffstrunk Primārā funkcija: Korporatīvā identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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