Darbs Nirvana Brand Korporatīvā identitāte, kura autors ir Viana Patricio Barbosa Neto, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2021

Nirvana Brand Korporatīvā identitāte

Autors: Viana Patricio Barbosa Neto

Klients: Viana Patricio

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Nirvana Brand Korporatīvā identitāte

Nirvana ir korporatīvā identitāte, kas izveidota telpai, kura paredzēta meditācijai un holistiskajai terapijai. Dizains balstās uz vienkāršām ģeometriskām formām, kas izkārtotas režģa sistēmā, lai saglabātu simetriju un līdzsvaru. Logotips apvieno bezgalības simbolu, lotosa ziedu un meditatīvu pozu. Vīnsarkanā krāsa atsaucas uz budistu tērpiem, bet dzeltenā krāsa – uz klosteros izmantotajiem rotājumiem. Identitāte tika izveidota kā vektorgrafika, tāpēc logotipu var samazināt vai palielināt bez detaļu zuduma un pielietot gan drukātajos, gan digitālajos medijos.

Atzinība

Par Dzelzs balva A' Design Award

Nirvana Brand Korporatīvā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Nirvana Brand Korporatīvā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Nirvana Brand Korporatīvā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Izmēri un iepakojums: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Birkas: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Ražošanas tehnoloģija: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Dizaina izaicinājums: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Pētījums: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Iedvesma: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Projekta ilgums: The project started in April 2020 and finished in June 2020 in Brazil.
Darbības plūsma: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Attēlu autori: Pexels