Town Longquan Tower Liquor Iepakojums by Jin Tao He

Town Longquan Tower Liquor Iepakojums by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Limitēto izdevumu un individuālais dizains Competition Category.

BronzasLimitētais izdevums· 2021

Town Longquan Tower Liquor Iepakojums

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Bronzas balva A' Design Award Winner in Limitētais izdevums Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Iepakojums

Dizainā izmantota torņa koncepcija, lai veiktu radošo, tur unikāls pudeles formas vīns uzlikts tornī, Ķīnā nav "trīs bez dzīrēm", kurā nozīme vairāk nekā trīs, divi draugi, vīna dzeršana nav skaista. Cilvēks, kas sēž meditācijā uz pudeles vāka, nozīmē, ka vīns ir ne tikai bēdu remdēšanai, bet arī iekšējai apskatei caur vīna degustāciju.

The Recognition

About the Bronzas balva A' Design Award

Town Longquan Tower Liquor Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Town Longquan Tower Liquor Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Town Longquan Tower Liquor Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO