Branding Accademia of Perugia Zīmola Sistēma Un Kampaņa by Paul Robb is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
SudrabaGrafika· 2021
Branding Accademia of Perugia Zīmola Sistēma Un Kampaņa
by Paul Robb
Client: Accademia Di Belle Art Perugia
Sudraba balva A' Design Award Winner in Grafika Category
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The Design
About Branding Accademia of Perugia Zīmola Sistēma Un Kampaņa
Perudžas akadēmijai bija nepieciešama jauna vizuālā identitāte, lai atspoguļotu iestādes vēlmi ātri virzīties uz nākotni. S&P strādāja ar ABA darbiniekiem un studentiem, lai iesaistītu dažādas akadēmijas nodaļas un aspektus. Dizaineri' izaicinājums bija izveidot vienotu kinētisko zīmola identitāti un arhitektūru, kas arī piešķīra individuālajiem kursiem individualitāti. Viņi izveidoja enerģisku, stabilu un pozitīvu identitātes sistēmu, kas darbojas dažādās mākslas jomās, izvairoties no tipiskām klišejām un konvencijām.
The Recognition
About the Sudraba balva A' Design Award
Branding Accademia of Perugia Zīmola Sistēma Un Kampaņa ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Branding Accademia of Perugia Zīmola Sistēma Un Kampaņa būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Branding Accademia of Perugia Zīmola Sistēma Un Kampaņa ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Creative direction: Paul Robb
Animation and Type: Tommaso Calderini - Image Credits
- Paul Robb
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