Yoonly Vizuālā identitāte by Fanny De Bray

Yoonly Vizuālā identitāte by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2021

Yoonly Vizuālā identitāte

by Fanny De Bray

Client: Made for you

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Yoonly Vizuālā identitāte

Yoonly ir vizuālā identitāte, kas izstrādāta ceļojumu zīmolam, kurš piedāvā pieredzi jauniem ceļotājiem. Burts Y ir apvienots ar kartes atzīmes ikonu, veidojot ieslēgšanas un izslēgšanas pogu, kas atbalsta pamatvēstījumu — ieslēdz dzīvi. Abi burti O ir veidoti kā bezgalības zīme, izsakot atmiņas, kas paliek uz visu mūžu. Katra burta apakšējā daļa noliecas pa labi, piešķirot logotipam dinamisku un tekstūrētu izskatu. Pīļzaļā krāsa atgādina jūru un debesis, savukārt oranžā krāsa atgādina cilvēcisko siltumu un saules gaismu. Identitāte ir pielāgota gan digitālajiem, gan drukātajiem medijiem.

The Recognition

About the Bronzas balva A' Design Award

Yoonly Vizuālā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Yoonly Vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Yoonly Vizuālā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you