La Pause Parisienne Vizuālā identitāte by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
DzelzsGrafika· 2021
La Pause Parisienne Vizuālā identitāte
Client: Made for you
Dzelzs balva A' Design Award Winner in Grafika Category
Verified Award Winner
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About La Pause Parisienne Vizuālā identitāte
La Pause Parisienne ir vizuālā identitāte, kas izveidota peldošai pasākumu telpai Parīzē. Nosaukuma burti ir veidoti kā koka lapas, un seriфa tipogrāfija ar izliektām lapu formām piešķir elegantu un maigu raksturu. Burts U tiek lasīts gan kā pauzes simbols, gan kā tukša telpa vārdā, ko ietver lapu vainags. Zaļumi un augu attēli ieskauj logotipu, lai stiprinātu dabas klātbūtni. Identitāte saskan ar renovētās 460 kvadrātmetrus lielās telpas ziedu dekoru, kas dienā uzņem sanāksmes, bet naktī – pasākumus.
The Recognition
About the Dzelzs balva A' Design Award
La Pause Parisienne Vizuālā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka La Pause Parisienne Vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. La Pause Parisienne Vizuālā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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