Chinese Zodiac Tipogrāfija by Mengyu Cao

Chinese Zodiac Tipogrāfija by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2021

Chinese Zodiac Tipogrāfija

by Mengyu Cao

Client: YiQi Hanzi

Dzelzs balva A' Design Award Winner in Grafika Category

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Colors

The Design

About Chinese Zodiac Tipogrāfija

Ķīniešu zodiaka tipogrāfijā ir 12 rakstzīmes. Žurka, vērsis, tīģeris, trusis, pūķis, čūska, zirgs, kaza, pērtiķis, gailis, suns, cūka. Tas apvieno ķīniešu kaligrāfiju un ķīniešu tradicionālo akvareļu zīmējumu. Ar dizaina domāšanu tas lauž oriģinālās kaligrāfijas formas un harmoniski pievieno tai radošus zīmējumus, lai parādītu katra varoņa nozīmi sevī. Ķīniešu rakstzīmes cilvēkiem, kas nezina ķīniešu valodu, vienmēr izskatās kā sarežģīti zīmējumi. Šī projekta mērķis ir padarīt ķīniešu rakstzīmes saprotamas ikvienam, lai izplatītu ķīniešu kultūru.

The Recognition

About the Dzelzs balva A' Design Award

Chinese Zodiac Tipogrāfija ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Chinese Zodiac Tipogrāfija būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Chinese Zodiac Tipogrāfija tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao