Lazarus Effekt Kampaņas ilustrācijas — Lara Wilkin

Darbs Lazarus Effekt Kampaņas ilustrācijas, kura autors ir Lara Wilkin, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2021

Lazarus Effekt Kampaņas ilustrācijas

Autors: Lara Wilkin

Klients: Lara Wilkin

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Lazarus Effekt Kampaņas ilustrācijas

Lazarus Effekt ir kampaņas ilustrāciju kopums, kas izveidots starpmediju informatīvajai kampaņai par Lācara efektu. Lācara efekts — termins, ko izveidojis paleontologs Deivids Jablonskis (David Jablonski) — apraksta tādas dzīvības formas atkalatklāšanu, kura tikusi uzskatīta par zudušu vai izmirušu. Ilustrācijas attēlo augus un dzīvniekus, kas atrasti atkal. Katra figūra ir zīmēta kā melnbalta vektorgrafika un ir bagāta ar detaļām, lai skatītājs, ilgāk vērojot, varētu atklāt arvien vairāk. Lielformāta izdrukas darbojas kā vizuāla atslēga, kas savieno plakātus, bukletus, baneriem un informācijas grafikas.

Atzinība

Par Bronzas balva A' Design Award

Lazarus Effekt Kampaņas ilustrācijas ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Lazarus Effekt Kampaņas ilustrācijas būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Lazarus Effekt Kampaņas ilustrācijas lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Izmēri un iepakojums: main illustration 32000 mm / 23428 mm
Birkas: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Ražošanas tehnoloģija: Drawn layout and adobe illustrator vectors
Dizaina izaicinājums: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Pētījums: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Iedvesma: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Projekta ilgums: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Darbības plūsma: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Komandas dalībnieki: Lara Wilkin
Attēlu autori: Lara Wilkin