The Cairo Citadel Korporatīvā identitāte — Rana Galal

Darbs The Cairo Citadel Korporatīvā identitāte, kura autors ir Rana Galal, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2021

The Cairo Citadel Korporatīvā identitāte

Autors: Rana Galal

Klients: Rana Galal

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par The Cairo Citadel Korporatīvā identitāte

Kairas Citadele ir korporatīvā identitāte, kas radīta vēsturiskai vietai Ēģiptē. Identitāte ir balstīta uz kontrasta tēmu, kas atspoguļota saukī City of Contrast. Melnā un baltā ir galvenās krāsas, savukārt papildkrāsa norāda uz vēsturisku notikumu, kas risinājies citadelē. Divvalodu logotips ir veidots bloka formā, kuru var sadalīt divos taisnstūros, kas novietoti viens pret otru, tādējādi simbolizējot kultūras pārmaiņas. Par galveno fontu izvēlēts Helvetica Neue tā vienkāršo ģeometrisko formu dēļ. Vēlāk, izmantojot to pašu koncepciju, tika izstrādāta arī norāžu sistēma.

Atzinība

Par Dzelzs balva A' Design Award

The Cairo Citadel Korporatīvā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka The Cairo Citadel Korporatīvā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. The Cairo Citadel Korporatīvā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Izmēri un iepakojums: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Birkas: Logo, Branding, Signage system, Typography, Visual Identity
Ražošanas tehnoloģija: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Dizaina izaicinājums: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Pētījums: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Iedvesma: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Projekta ilgums: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Darbības plūsma: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patenti: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Komandas dalībnieki: none.