Action Means Everything Kampaņas Plakāts by Hsiao-Wen Hu

Action Means Everything Kampaņas Plakāts by Hsiao-Wen Hu is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2021

Action Means Everything Kampaņas Plakāts

by Hsiao-Wen Hu

Client: Hsiao-Wen Hu

Sudraba balva A' Design Award Winner in Grafika Category

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Colors

The Design

About Action Means Everything Kampaņas Plakāts

Šis kampaņas priekšlikums atbalsta darbību nozīmi pār tukšiem solījumiem, tā mērķis ir likt cilvēkiem pamanīt izmaiņas un iespējas, ko rada aktīva līdzdalība. Tas ir pašiniciatīvas projekts, kas kalpo kā dizainera personisks atgādinājums par rīcības nozīmīgumu, kā arī kā atbilde tā laika sociālajai kustībai.

The Recognition

About the Sudraba balva A' Design Award

Action Means Everything Kampaņas Plakāts ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Action Means Everything Kampaņas Plakāts būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Action Means Everything Kampaņas Plakāts ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Dimensions & Packaging: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Tags: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Production Technology: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Design Challenge: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspiration: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Operation Flow: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Read the Press Release