Lunema Specimen Burtveidolu Grāmata by Paul Robb is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
SudrabaGrafika· 2021
Lunema Specimen Burtveidolu Grāmata
by Paul Robb
Client: Salt & Pepper
Sudraba balva A' Design Award Winner in Grafika Category
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The Design
About Lunema Specimen Burtveidolu Grāmata
Lunema ir ļoti stilizēts mūsdienu neogroteskas bez serifa burtveidols ar spēcīgiem ģeometriskiem kontrastiem. Funkcionāla san serif saime, kas var izturēt laika pārbaudi, vienlaikus jūtoties moderna un unikāla. Katra burta forma ir izstrādāta, pievēršot lielu uzmanību detaļām, lai nodrošinātu salasāmību lielos un mazos izmēros, pateicoties atšķirīgajiem dziļās tintes uztvērējiem. Visiem 10 svariem ir paplašināts latīņu glifu komplekts ar alternatīvām un ligatūrām.
The Recognition
About the Sudraba balva A' Design Award
Lunema Specimen Burtveidolu Grāmata ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Lunema Specimen Burtveidolu Grāmata būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Lunema Specimen Burtveidolu Grāmata ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
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