Cap Pac Reklāmas produkts pasākumiem by Joshua Grant Rayner

Cap Pac Reklāmas produkts pasākumiem by Joshua Grant Rayner is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

SudrabaReklāma· 2021

Cap Pac Reklāmas produkts pasākumiem

by Joshua Grant Rayner

Client: Cassette Concepts limitied

Sudraba balva A' Design Award Winner in Reklāma Category

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Verified Award Winner

Verify Award Status for #117274

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cap Pac Reklāmas produkts pasākumiem

Cap Pac ir reklāmas produkts, kas paredzēts izmantošanai āra pasākumos. Cap Pac ir izgatavots no vienas kartona loksnes un apvieno vairākus noderīgus priekšmetus. Divus saulessargus var atplēst un piestiprināt ap galvu, lai aizsargātu acis no saules. Atlikušais panelis kalpo kā zīme, kas var nest katram pasākumam izvēlētu vēstījumu. Tas pats panelis darbojas arī kā turētājs diviem dzērieniem. Tiek izmantots pārstrādāts vai sertificēts kartons kopā ar bezūdens tinti un zemas enerģijas žāvēšanu. Mērķis ir samazināt reklāmas materiālu radītos atkritumus.

The Recognition

About the Sudraba balva A' Design Award

Cap Pac Reklāmas produkts pasākumiem ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Cap Pac Reklāmas produkts pasākumiem būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Cap Pac Reklāmas produkts pasākumiem ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Dimensions & Packaging: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Tags: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Production Technology: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Design Challenge: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Research: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspiration: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Project Duration: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Operation Flow: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patents: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Team Members: Joshua Grant Rayner