Prakrishi Žāvētu augļu iepakojums by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.
ZeltaIepakojums· 2021
Prakrishi Žāvētu augļu iepakojums
by Vishal Vora
Client: Prakrishi
Zelta balva A' Design Award Winner in Iepakojums Category
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The Design
About Prakrishi Žāvētu augļu iepakojums
Prakrishi ir žāvētu augļu iepakojuma sērija, kas radīta Indijas tirgum. Dizains atspoguļo vizuālu stāstu par veselības karalisti, kurā katrs žāvētais auglis ir attēlots kā savas karalistes karalis. Iepakojums ir monohroms, un tikai žāvētais auglis ir drukāts krāsā, tādējādi pārtikas produkts kļūst par katra iepakojuma centrālo elementu. Sērijā tiek izmantoti rāvējslēdzēja maisiņi ar četrkrāsu druku. Katra iepakojuma izmēri ir 140 mm platumā un 210 mm augstumā. Mērķis ir padarīt produktu skaidru un atpazīstamu pārpildītā veikala plauktā.
The Recognition
About the Zelta balva A' Design Award
Prakrishi Žāvētu augļu iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Prakrishi Žāvētu augļu iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Prakrishi Žāvētu augļu iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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