Inspiration Tīmekļa vietne by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 Zelta balva A' Design Award in Tīmekļa vietņu un tīmekļa dizains Competition Category.
ZeltaTīmeklis· 2021
Inspiration Tīmekļa vietne
Client: Zippo
Zelta balva A' Design Award Winner in Tīmeklis Category
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- Verified Award Winner
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The Design
About Inspiration Tīmekļa vietne
Inspiration ir tīmekļa vietne, kas izveidota zīmolam Zippo. Vietne prezentē zīmolu ar jaunu vizuālo identitāti un interaktīvu lietotāja saskarni. Dinamiski attēli piešķir lapām eksperimentālu vizuālo raksturu. Visā izkārtojumā tiek izmantota melna tēma, lai nodrošinātu vienotu skatīšanās pieredzi. Mijiedarbības dizains ir veidots ar progresīvu lietotāja saskarnes tehnoloģiju, lai noturētu apmeklētāju uzmanību. Mērķis ir uzsākt dialogu ar patērētājiem un izteikt zīmola kultūru mūsdienīgā formā.
The Recognition
About the Zelta balva A' Design Award
Inspiration Tīmekļa vietne ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Inspiration Tīmekļa vietne būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Inspiration Tīmekļa vietne izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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