Macy’s Website E-komercijas tīmekļa vietne by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Zelta balva A' Design Award in Tīmekļa vietņu un tīmekļa dizains Competition Category.
ZeltaTīmeklis· 2020
Macy’s Website E-komercijas tīmekļa vietne
Client: Macy's
Zelta balva A' Design Award Winner in Tīmeklis Category
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The Design
About Macy’s Website E-komercijas tīmekļa vietne
Macy's tīmekļa vietne ir e-komercijas platforma, kas ļauj klientiem iepirkties Macy's sortimentā tiešsaistē. Vietne tika pārveidota 2019. gadā, tieši reaģējot uz klientu atsauksmēm, kā rezultātā tapa tīrs, vienkāršs un modes iedvesmots dizains. Izkārtojums balstās uz modes medijiem un patērētāju tehnoloģiju produktiem, un tā mērķis ir atšķirt Macy's no konkurējošajiem mazumtirgotājiem. Tika izmantotas modernas responsīvās tīmekļa tehnoloģijas, tāpēc vietni var apskatīt klēpjdatoros, planšetdatoros un viedtālruņos. Pārveides procesu vadīja lietotāju pieredzes izpēte, tostarp aptaujas, intervijas un lietojamības testēšana.
The Recognition
About the Zelta balva A' Design Award
Macy’s Website E-komercijas tīmekļa vietne ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Macy’s Website E-komercijas tīmekļa vietne būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Macy’s Website E-komercijas tīmekļa vietne izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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