Don't Lose Your Biculutural Integrēta reklāmas kampaņa — Yingbo Qiao

Darbs Don't Lose Your Biculutural Integrēta reklāmas kampaņa, kura autors ir Yingbo Qiao, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

SudrabaReklāma· 2021

Don't Lose Your Biculutural Integrēta reklāmas kampaņa

Autors: Yingbo Qiao

Klients: Sparrow Creative Lab

Sudraba balva A' Design Award ieguvējs kategorijā Reklāma

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Dizains

Par Don't Lose Your Biculutural Integrēta reklāmas kampaņa

"Don't Lose Your Bicultural" ir integrēta reklāmas kampaņa, kas radīta etniskās televīzijas kanāla pakalpojumam. Kampaņa ietver astoņus plakātus, un katrs nosaukums ir uzrakstīts citā valodā: portugāļu, ķīniešu, arābu, krievu, japāņu, franču, itāliešu un hindi. Vizuālie materiāli izmanto pikseļu mākslu un veidoti ap televīzijas testa attēlu, kas norāda uz zaudējuma brīdi. Dalībvalstu simboli tiek apvienoti, lai radītu vienotu un daudzveidīgu attēlu. Mērķis ir mudināt imigrantu kopienas saglabāt savas valodas un mantojumu.

Atzinība

Par Sudraba balva A' Design Award

Don't Lose Your Biculutural Integrēta reklāmas kampaņa ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Don't Lose Your Biculutural Integrēta reklāmas kampaņa būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Don't Lose Your Biculutural Integrēta reklāmas kampaņa ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Izmēri un iepakojums: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Birkas: Culture diversity, Ethnic Channel, Culture integration,
Ražošanas tehnoloģija: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Dizaina izaicinājums: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Pētījums: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Iedvesma: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Projekta ilgums: The project started in November 2020 in San Francisco and finished in January 202.
Darbības plūsma: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Komandas dalībnieki: Yingbo Qiao
Attēlu autori: Illustration/Creative Director: Yingbo Qiao