Timing Sauce Zīmolvedība by Wai Ching Chan

Timing Sauce Zīmolvedība by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2022

Timing Sauce Zīmolvedība

by Wai Ching Chan

Client: Timing Sauce

Dzelzs balva A' Design Award Winner in Grafika Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Zīmolvedība

Timing Sauce ir zīmolvedības projekts, kas izveidots mērces ražotājam. Darbs ietver jauna zīmola nosaukumu, logotipu, iepakojumu un pārdošanas materiālus. Iepriekšējais nosaukums attiecās uz pastas izstrādājumiem, kas neatbilda pārdotajiem produktiem, tāpēc tika izvēlēts jauns nosaukums. Logotipā izmantotas abstraktas formas, kas atgādina gan mērci, gan smaidīgu seju. Krāsu paletes izveidē tika izmantoti pētījumi, un tika testētas vairākas krāsu kombinācijas, lai radītu prieka un apetītes sajūtu. Etiķetes ir apdrukātas uz ūdensizturīga, spīdīga PVC materiāla un pieejamas trīs izmēros — 120, 150 un 180 mililitru pudelēm.

The Recognition

About the Dzelzs balva A' Design Award

Timing Sauce Zīmolvedība ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Timing Sauce Zīmolvedība būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Timing Sauce Zīmolvedība tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong