BioStu Produkta reklāmas video by Andrii Naidonov

BioStu Produkta reklāmas video by Andrii Naidonov is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Filmu, video un animācijas dizains Competition Category.

DzelzsFilma· 2021

BioStu Produkta reklāmas video

by Andrii Naidonov

Client: BioStu

Dzelzs balva A' Design Award Winner in Filma Category

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Verified Award Winner

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Colors

The Design

About BioStu Produkta reklāmas video

BioStu ir reklāmas video, kas izveidots, lai iepazīstinātu ar mācību ierīci skolas vecuma bērniem. Video iepazīstina ar ierīci BioStu, kas atbalsta Zemes zinātņu apguvi. Katrā ainā tiek attēlota viena funkcija, piemēram, augu augšanas vērošana, kukaiņu novērošana un dabas procesu izsekošana. Nākamajās ainās redzama video un intervālfotografēšanas ierakstīšana, gaismas intensitātes vadība un tādu vērtību kā temperatūra nolasīšana. Ainas savieno gludi pārejas efekti. Mīksts apgaismojums un dabas elementi piešķir video mierīgu noskaņu.

The Recognition

About the Dzelzs balva A' Design Award

BioStu Produkta reklāmas video ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka BioStu Produkta reklāmas video būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. BioStu Produkta reklāmas video tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Video made to present a new start up- the device for children studying at schools. The goal is to show how usefull it can be, and model few examples covering it's main features.

BioStu is a helper for children studying earth sciences. It allows children to see plants growing, insetcts, nature processes like water tornado and biosynthesis, and much more. Children can make videos and timelapses, control the light intensy, check the parameters like temperature and so on.
Tags: motion, design, 3d animation, simulation, 3d design, motion graphics
Production Technology: Maxon Cinema4D, XParticles (rendered with Redshift), Quixel Megascans, Adobe AfterEffects, Adobe Premiere.
Inspiration: Based on the purpose, I wanted this video to be calm and mild. With a very suddle feel of mystery, as I think studying means a journey and discovery.
Keeping in mind this device should help in searching earth science, I included related elements to each scene: plants, rocks etc.
The original version for my client also included female VO, but to me it works better with just music, so this is what I keep for my portfolio.
Project Duration: Project atsrted in September 2020 and finished in October 2020
Operation Flow: The purpose of this video is to show how BioStu device can be used. Each scene is a separate feature, and I tryed to achive smooth transition from one to other, to make viewer feel we're talking about same thing all the time and keep the line. I wanted all scenes to look alive, so they all include elements corresponding to that. The light setup was also important for this, I used GI everywhere to achieve soft shadows which looks more natural. It's not hard to achieve technically, but way longer to calculate. Anyway this is what we needed for this purpose.