Moose Piss Reklāmas animācija by Bruno Cintra

Moose Piss Reklāmas animācija by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 Zelta balva A' Design Award in Filmu, video un animācijas dizains Competition Category.

ZeltaFilma· 2021

Moose Piss Reklāmas animācija

by Bruno Cintra

Client: Hermoso Compadre

Zelta balva A' Design Award Winner in Filma Category

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Verified Award Winner

Verify Award Status for #119093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moose Piss Reklāmas animācija

Moose Piss ir reklāmas animācija, kas izveidota kā galvenā daļa alus zīmola atklāšanas kampaņā. Animācija ir 40 sekundes gara, tiek atskaņota ar 12 kadriem sekundē un ir producēta 4K izšķirtspējā. Manuāla zīmēšana tika apvienota ar ilustrāciju un digitālo glezniecību, savukārt kompozīcijai un skaņas montāžai tika izmantota grafiskā programmatūra. Tika izvēlēts nekaunīgs un humoristisks stils, kas atbilst alus zīmola raksturam. Dabas elementi tika pārveidoti, lai radītu sirreālu pasauli. Animācija ir paredzēta tiešsaistes video un sociālo mediju platformām.

The Recognition

About the Zelta balva A' Design Award

Moose Piss Reklāmas animācija ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Moose Piss Reklāmas animācija būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Moose Piss Reklāmas animācija izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.