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Wa Lana Waqfa Brand Politisks TV šovs by Rami Yaser Hosni

Wa Lana Waqfa Brand Politisks TV šovs by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.


DzelzsReklāma· 2021

Wa Lana Waqfa Brand Politisks TV šovs

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Dzelzs balva A' Design Award Winner in Reklāma Category

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Colors

The Design

About Wa Lana Waqfa Brand Politisks TV šovs

Wa Lana Waqfa (apstāsimies) ir ikdienas politisks raidījums, kas fokusējas uz aktualitāšu ziņām. Tas met gaismu uz ziņu notikumu un to padziļināti analizē. Dizaina komanda veica pilnīgu rebrandu (ievadtitri, studija, raidījuma grafika, promo..), lai patiesi atspoguļotu raidījuma koncepciju, kas balstās uz "izgaismošanu" un "apstāšanos" pie noteikta temata. Pirmais burts raidījuma nosaukumā izgaismo otrā vārda pirmo burtu, lai nodotu izgaismošanas un izpētes domu. Pagarinātā līnija otrā vārda beigās attēlo pauzi (raidījuma nosaukums).

The Recognition

About the Dzelzs balva A' Design Award

Wa Lana Waqfa Brand Politisks TV šovs ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Wa Lana Waqfa Brand Politisks TV šovs būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Wa Lana Waqfa Brand Politisks TV šovs tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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