Destroy Sabiedriskā labuma plakāts by Lin Lin

Destroy Sabiedriskā labuma plakāts by Lin Lin is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2021

Destroy Sabiedriskā labuma plakāts

by Lin Lin

Client: Lin Lin

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #120031

View at A' Design Award Press Release Award Badge

Colors

The Design

About Destroy Sabiedriskā labuma plakāts

Destroy ir sabiedriskā labuma plakāts, kas radīts, lai veicinātu dabas un savvaļas dzīvnieku aizsardzību. Plakātā izmantota grafiskā rekonstrukcija, apvienojot vairākus elementus vienā siluetā. Redzama tikai daļa no pandas, tāpēc skatītāji prātā papildina dzīvnieka pilno tēlu, sekojot Gestalta psiholoģijas principiem. Vienīgās izmantotās krāsas ir melnā un baltā, kas piešķir kompozīcijai spēcīgu vizuālo iedarbību. Plakāta izmērs ir 210 x 297 milimetri. Destroy tiek izplatīts elektroniski tiešsaistē, un to var arī izdrukāt uz līmlapiņām vai foto papīra.

The Recognition

About the Bronzas balva A' Design Award

Destroy Sabiedriskā labuma plakāts ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Destroy Sabiedriskā labuma plakāts būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Destroy Sabiedriskā labuma plakāts lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members: Lin Lin