Cuishan Intelligent Kitchen Primārā funkcija: Restorāna vizuālā identitāte by Yu Pan

Cuishan Intelligent Kitchen Primārā funkcija: Restorāna vizuālā identitāte by Yu Pan is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2021

Cuishan Intelligent Kitchen Primārā funkcija: Restorāna vizuālā identitāte

by Yu Pan

Client: MET Creative Brand

Sudraba balva A' Design Award Winner in Grafika Category

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Verified Award Winner
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The Design

About Cuishan Intelligent Kitchen Primārā funkcija: Restorāna vizuālā identitāte

Cuishan Intelligent Kitchen ir vizuālā identitāte, kas radīta ēdināšanas vietai Vuši, Ķīnā. Identitāte apvieno vietējo ēdiena kultūru, pilsētas vēsturi un interneta tēmas vienā zīmola sistēmā. Logotips ir izkārtots un atkārtots, lai izveidotu zīmola rakstu ar spēcīgu atpazīstamību. Kā galvenie elementi tiek izmantoti ginka, bezdelīgas un mākoņa motīvi. Ginks norāda uz senseno ķīniešu kultūru, bezdelīga — uz reģionu uz dienvidiem no Jandzi upes, bet mākonis — uz dabu. Projekts aptver 1770 kvadrātmetrus un tika pabeigts 2019. gadā.

The Recognition

About the Sudraba balva A' Design Award

Cuishan Intelligent Kitchen Primārā funkcija: Restorāna vizuālā identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Cuishan Intelligent Kitchen Primārā funkcija: Restorāna vizuālā identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Cuishan Intelligent Kitchen Primārā funkcija: Restorāna vizuālā identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.