Flowering Street Ziedošā iela — Mingjun Jiang

Darbs Flowering Street Ziedošā iela, kura autors ir Mingjun Jiang, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2021

Flowering Street Ziedošā iela

Autors: Mingjun Jiang

Klients: Monka Design

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Flowering Street Ziedošā iela

Ziedošā iela ir labdarības zīmola identitāte, kas radīta, lai atbalstītu bezpajumtniekus Londonā. Zīmols ļauj bezpajumtniekiem pārdevējiem nopelnīt ienākumus, pārdodot ziedus par parastām tirgus cenām, nevis paļaujoties uz ziedojumiem. Logotipa forma iedvesmota no Londonas ielu zīmēm, atsaucoties uz terminu "ielu draugi", ko lieto cilvēki, kuri guļ zem klajas debess. Katrs ziedu pušķis ir ietīts savāktos vecos laikrakstos, sasiets ar dabīgu kaņepāju auklu un papildināts ar pateicības kartiņu. Otrreiz pārstrādājami dabīgi materiāli ļauj noturēt zemas iepakojuma izmaksas, tāpēc var atbalstīt vēl vairāk pārdevēju.

Atzinība

Par Bronzas balva A' Design Award

Flowering Street Ziedošā iela ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Flowering Street Ziedošā iela būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Flowering Street Ziedošā iela lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Izmēri un iepakojums: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Birkas: charity, homeless, London, branding, visual, identity, flower
Ražošanas tehnoloģija: Flowers sold by the homeless.
Dizaina izaicinājums: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Pētījums: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Iedvesma: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Projekta ilgums: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Darbības plūsma: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patenti: none
Komandas dalībnieki: Mingjun Jiang
Attēlu autori: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019