Tinkoff Investment Reklāmas video by Egor Maraev

Tinkoff Investment Reklāmas video by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Filmu, video un animācijas dizains Competition Category.

BronzasFilma· 2022

Tinkoff Investment Reklāmas video

by Egor Maraev

Client: Blaster Studio

Bronzas balva A' Design Award Winner in Filma Category

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Verified Award Winner

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Colors

The Design

About Tinkoff Investment Reklāmas video

"Tinkoff Investment" ir trīsdesmit sekunžu garš reklāmas video bankas investīciju pakalpojumam. Video galvenais varonis ir Džordžs Vašingtons. Viņš sēž uz dīvāna un ēd picu, noguris un slinks, un simbolizē naudu. Neparastais tēls pauž galveno domu — nauda ir jāuztur labā formā un jāliek strādāt. Animācija apvieno cel animāciju un izgriezumu animāciju, savienotas ar digitālo kompozīciju. Video tika plaši rādīts kā prerolls pirms tiešsaistes video un sasniedza augstu konversijas līmeni.

The Recognition

About the Bronzas balva A' Design Award

Tinkoff Investment Reklāmas video ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Tinkoff Investment Reklāmas video būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Tinkoff Investment Reklāmas video lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin