Bottle in the Dark Reklāmas fotogrāfija by Pierluigi Fossa

Bottle in the Dark Reklāmas fotogrāfija by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Fotogrāfijas un fotomanipulācijas dizains Competition Category.

DzelzsFotogrāfija· 2021

Bottle in the Dark Reklāmas fotogrāfija

by Pierluigi Fossa

Client: Pierluigi Fossa Photography

Dzelzs balva A' Design Award Winner in Fotogrāfija Category

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Colors

The Design

About Bottle in the Dark Reklāmas fotogrāfija

Pudele Tumsā ir reklāmas fotogrāfija, kas radīta vēsturiskam liķierim. Attēlā pudele novietota sapņainas ainavas centrā, ar horizontu bezgalībā, lai pievērstu uzmanību produktam. Fotogrāfiju uzņemšanas vietā tika izvietoti īpaši gaismekļi, lai izceltu pudeles modernā dizaina risinājumu un materiālus. Tumšie toņi un apkārtējā atmosfēra rada noslēpumainības sajūtu un atgādina vakarus, kas pavadīti kopā ar draugiem. Fotogrāfija tika uzņemta ar 150 megapikseļu digitālo aizmuguri, gala izmērā 70 x 100 centimetri un 300 dpi izšķirtspējā.

The Recognition

About the Dzelzs balva A' Design Award

Bottle in the Dark Reklāmas fotogrāfija ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Bottle in the Dark Reklāmas fotogrāfija būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Bottle in the Dark Reklāmas fotogrāfija tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Dimensions & Packaging: Final dimension image 70 x 100 cm 300 dpi
Tags: mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
Production Technology: 150 megapixel digital back
Design Challenge: My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Research: To create this image we used the best digital hardware and software technologies
Inspiration: The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
Project Duration: The project started in July 2019 in Varese and finished in September 2019
Operation Flow: The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Team Members: Pierluigi Fossa - Opificio42 team