Africolor Festival Festivāla vizuālā identitāte by Manuela Bonnet

Africolor Festival Festivāla vizuālā identitāte by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2021

Africolor Festival Festivāla vizuālā identitāte

by Manuela Bonnet

Client: Africolor

Bronzas balva A' Design Award Winner in Grafika Category

10,082

Verified Award Winner

Verify Award Status for #122295

View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Festivāla vizuālā identitāte

Africolor Festival ir vizuālā identitāte, kas izveidota Parīzē notiekoša mūzikas festivāla trīsdesmitajai jubilejai. Dizains balstīts uz rezonanses ideju, liekot noprast, ka festivāls turpina atbalsoties laikā un pāri robežām. Tipografiska rotaļa sagriež un atkārto nosaukuma burtus, radot dinamisku ritmu. Identitāte ir skaidra, tieša, koloritmā un dzīvespriecīga. Plakāts izgatavots divās kontrastējošās versijās – vienā sarkanā un vienā zaļā. Tā pati vizuālā sistēma pielietota brošūrās, bukletos, metro plakātos, baneros, auduma somās un sociālo tīklu publikācijās.

The Recognition

About the Bronzas balva A' Design Award

Africolor Festival Festivāla vizuālā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Africolor Festival Festivāla vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Africolor Festival Festivāla vizuālā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet