Diplomatic Relations Primārā funkcija: Logotipa dizains by Salvita Bingelyte

Diplomatic Relations Primārā funkcija: Logotipa dizains by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2021

Diplomatic Relations Primārā funkcija: Logotipa dizains

by Salvita Bingelyte

Client: Salvita Design

Sudraba balva A' Design Award Winner in Grafika Category

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Colors

The Design

About Diplomatic Relations Primārā funkcija: Logotipa dizains

Diplomātiskās attiecības ir logotips, kas izveidots Vācijas vēstniecībai Viļņā. Dizains simbolizē saites starp Lietuvu un Vāciju. Iedvesmojoties no trīskrāsu nacionālajiem karogiem, katrai valstij tika uzzīmētas trīs ķeksīšu atzīmes tās karoga krāsās. Atzīmes stiepjas kā divas paralēlas malas, līdzīgi dzelzceļa sliedēm, kas attālinās un tad atkal satiekas. Sarkanās ķeksīšu atzīmes ir apvienotas, lai attēlotu draudzību un vienotību. Krāsainais simbols ir novietots uz balta fona un ir izmantojams kancelejas precēm, āra reklāmai un korporatīvajām dāvanām. Simbola atkārtošana rindā veido rakstu.

The Recognition

About the Sudraba balva A' Design Award

Diplomatic Relations Primārā funkcija: Logotipa dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Diplomatic Relations Primārā funkcija: Logotipa dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Diplomatic Relations Primārā funkcija: Logotipa dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)