Full Moon Sociālo mediju reklāma by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.
SudrabaReklāma· 2021
Full Moon Sociālo mediju reklāma
Client: Rothco, part of Accenture Interactive
Sudraba balva A' Design Award Winner in Reklāma Category
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The Design
About Full Moon Sociālo mediju reklāma
"Full Moon" ir sociālo mediju reklāma, kas radīta zīmolam Guinness. Vizuālais materiāls tika publicēts Facebook un Instagram ziņu plūsmās un stāstos 2020. gada Helovīna naktī, kad visā pasaulē bija redzams rets zilais mēness. Attēls tika izveidots, izmantojot retušēšanu un fotomanipulāciju programmā Adobe Photoshop. Augstas izšķirtspējas mēness atsauces, zīmola attēli un alus tekstūras tika apvienotas slāņos, veidojot vienotu attēlu. Nolūks bija pievienoties globālai sarunai ar vienkāršu saikni starp mēnesi un alus glāzi.
The Recognition
About the Sudraba balva A' Design Award
Full Moon Sociālo mediju reklāma ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Full Moon Sociālo mediju reklāma būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Full Moon Sociālo mediju reklāma ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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