I Love You From Afar Sociālais by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Sociālais by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

BronzasReklāma· 2021

I Love You From Afar Sociālais

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Bronzas balva A' Design Award Winner in Reklāma Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Sociālais

Pandēmijas sākumā, kad visi Čīlē bija karantīnā, visi Miniso veikali bija slēgti, un lai saglabātu saistības ar savu auditoriju, tika izveidota kampaņa "Mīlu Tevi No Tālienes", kas tika īstenota 100% tiešsaistē, sniedzot tūkstošiem ideju, lai izklaidētu patērētājus, kamēr tie bija ieslēgti mājās.

The Recognition

About the Bronzas balva A' Design Award

I Love You From Afar Sociālais ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka I Love You From Afar Sociālais būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. I Love You From Afar Sociālais lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax