Kong-Ke Museum Vizuālā identitāte by Googoods

Kong-Ke Museum Vizuālā identitāte by Googoods is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2021

Kong-Ke Museum Vizuālā identitāte

by Googoods

Client: Googoods

Dzelzs balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #123804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kong-Ke Museum Vizuālā identitāte

Kong-Ke muzejs ir vizuālā identitāte izstāžu telpai Taičungā, Taivānā, kas vienlaikus kalpo kā atpūtas vieta būvniecības darbiniekiem. Logotips veido rakstzīmes ar īsiem vilkumiem, atstājot tās nepabeigtas. Nepabeigtā forma atsaucas uz būvlaukuma pārejas sajūtu. Navigācijas sistēmā izmantoti objektā atrasti materiāli, piemēram, veidņi, koka atgriezumi, ripzāģu asmeņi un plastmasas ūdensvada caurules. Krāsas kannas, piepildītas ar cementu, ūdensvada caurules, polikarbonāta viļņotās plātnes un cimdi iezīmē vietas telpā. Plakāti ir sietspiedē uzdrukāti uz cementa maisu iepakojuma.

The Recognition

About the Dzelzs balva A' Design Award

Kong-Ke Museum Vizuālā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Kong-Ke Museum Vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Kong-Ke Museum Vizuālā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using existing materials is a great feature of the workers. The guidance system uses material elements that are often found at the construction site: formwork, excess scrap wood, circular saw blades, and plastic water pipes... to form a layout plan. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves: this matching element commonly found in various construction sites constitutes a device that guides the position in the space. The poster uses cement bag packaging for screen printing as a visual expression.
Dimensions & Packaging: Various dimensions according to the necessities on-site.
Tags: Design, googoods, Graphic, Branding
Production Technology: Formwork, Excess Scrap Wood, Circular Saw Blades,
Paint Buckets, Cement, Water Pipes, Polycarbonate Wave Board, Gloves, Cement Bag Packaging
Design Challenge: In-depth understanding of the work culture. And using existing materials of the workers.
Research: The Research objective was to learn and understand the brand's spirit and essence.
Inspiration: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest in Taichung. The logo of Kong-Ke Museum expresses the unfinished form of characters with short strokes. The concept comes from the feeling that the construction site gives people a sense of incompleteness and transition. Through communication with the public and their participation, the whole picture of the museum will be completed.
Project Duration: The project started in June 2019 and was completed in November 2019 in Taichung, Taiwan.
Operation Flow: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest.
Team Members: Art Director : Chihong Chuang
Graphic Design : Weichi Pai
Project Manager : Iju Lin
Image Credits: googoods