Kairi Murakami Zīmola identitātes pārveide by Daisuke Kobayashi

Kairi Murakami Zīmola identitātes pārveide by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2021

Kairi Murakami Zīmola identitātes pārveide

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Bronzas balva A' Design Award Winner in Grafika Category

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Colors

The Design

About Kairi Murakami Zīmola identitātes pārveide

Kairi Murakami ir zīmola identitātes pārveide, kas izveidota viesnīcai Iki salā, Nagasaki, Japānā. Simbols ir balstīts uz kandzi rakstzīmi Ichi, kuras forma ir vienkārša horizontāla līnija un kura parādās viesnīcas nosaukumā. Šī līnija atgādina arī skatu uz Yunomoto līci — pirmo ainavu, ko viesi ierauga ierodoties. Logotipu veido taisnas līnijas un apļi, izsakot spēcīgu un neaizmirstamu ainavu. Krāsu shēmā izmantoti pārejoši toņi, kas atgādina vakara saulrietu. Identitāte tika pielietota zāles norādēs, vizītkartēs un firmas veidlapās, pasniedzot viesnīcu kā otras mājas sajūtu.

The Recognition

About the Bronzas balva A' Design Award

Kairi Murakami Zīmola identitātes pārveide ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Kairi Murakami Zīmola identitātes pārveide būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Kairi Murakami Zīmola identitātes pārveide lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi