Smartmoov Primārā funkcija: Zīmola identitāte — Ricardo Filipe Lopes da Silva

Darbs Smartmoov Primārā funkcija: Zīmola identitāte, kura autors ir Ricardo Filipe Lopes da Silva, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2023

Smartmoov Primārā funkcija: Zīmola identitāte

Autors: Ricardo Filipe Lopes da Silva

Klients: Smartmoov

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Smartmoov Primārā funkcija: Zīmola identitāte

Šī biznesa modeļa galvenie ieguvumi ir mobilitāte un biznesa pielāgošana. Uzņēmējs var pielāgot savu biznesu elastīgākam un mobilākam risinājumam, tādējādi paplašinot sava biznesa sasniedzamību tirgū. Zīmols atspoguļo šīs vērtības dinamiskā un futūristiskā veidā, izmantojot konsekventu vizuālo sistēmu, kas paredzēta mērķauditorijas iedvesmošanai.

Atzinība

Par Dzelzs balva A' Design Award

Smartmoov Primārā funkcija: Zīmola identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Smartmoov Primārā funkcija: Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Smartmoov Primārā funkcija: Zīmola identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Izmēri un iepakojums: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Birkas: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Ražošanas tehnoloģija: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Dizaina izaicinājums: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Pētījums: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Iedvesma: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Projekta ilgums: August 2019 to November 2019 in Curitiba, Brazil
Darbības plūsma: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.